Here's what we do...


At-thetable and Veritas make mouth masks talk.

When we learned that the fabric stores were allowed to open again, we jumped into action together with Veritas. In a wink, we created a 360° campaign that encourages people to make unique mouth masks, with a telling message that you might otherwise find more difficult to say. An original approach that gives the mouth masks an extra emotional aspect.

The TV spot, banners, full page newspaper ad and radio spot were seen and heard by millions. On Monday morning, people were already queuing to enter Veritas. Online demand rose by more than 3000% – which is why the retailer expected a large surge in the physical stores as well. Veritas took every possible measure to guarantee the safety of its customers and employees. At the moment, the company is also deploying additional staff to meet the online demand.

This practical first collaboration between Veritas and at-thetable went very smoothly, and it might speak volumes for a bright future.

TUI | Bye Bye Blue Monday

We joined forces with the country’s largest tour operator TUI and Qmusic/Radio Contact to turn Blue Monday into the sunniest day of the year. We had Mariachi bands play in the major train stations, at the airport, and in between the Brussels offices. All day long, you could win travel tickets to sunny destinations on the radio and on www.byebyebluemonday.be. Blue Monday has never been so rosy!

Lu & What A Day | Biscuit subtitles

Subtitles that look good enough to eat! On 6 December, during the Special St. Nicolas broadcast of the VTM late-night show ‘Wat een Dag’ (What a Day), we used edible subtitles with alphabet biscuits from Lu. Santa himself thought it was a delectable way to use the biscuits he puts in the children’s shoes. As he said to us: “This is an exemplary collaboration between the good boys and girls of at-thetable, the producers and the advertiser!”

VTM GO

VTM GO gives you ‘altijd een goeie reden om te kijken’. The good reason to watch? The best Flemish and international series, films and shows. So we use the content from those ‘best Flemish and international series, films and shows’ to make our point. On TV and in print, we communicate with references to great TV moments. The message: you can always watch VTM GO for free. With a little snack, of course!

VTM | The Voice Kids

Hey, yo! this is a rap to announce something great – the new season of The Voice Kids! To make the point, we composed this hip-hop song especially for the occasion. VTM – so much to share!

Livios.be

Building or renovating? Don’t start without going to Livios.be. More than 800,000 visitors a month know that. But we also wanted to lead all the other construction-conscious Belgians to the information brand for builders and renovators. So, we gave the Livios logo a makeover and created traffic via radio spots and print ads. And we put the Livios stand at the Batibouw fair into campaign mode, too.

Mijnenergie.be

Mijnenergie.be is the independent energy price comparison service in Belgium. We tackled their rebranding and relaunched the service with a new campaign to challenge the status quo. Because anyone who doesn’t look and compare energy suppliers is probably paying too much. Slice-of-life testimonials in print, online, on radio and on TV ‘nudge’ you towards the most advantageous energy supplier. Kijk, vergelijk, betaal minder!

Beka®

The best place in the world? That’s in a Beka® bed. Especially when that bed is at the gala Belgian Golden Shoe awards. The two lucky winners of our contest were able to experience the presentation of the Golden Shoe live from the comfort of a Beka® bed. This action was supported with online advertising and short spots on TV. Beka® also scored a lot of attention on social media!

VTM | Blind Getrouwd

Married at First Sight … you’ll never marry blindly all by yourself, because the whole of Flanders is watching. On this show, 4 couples say ‘I do’ to the greatest adventure of their lives. A vision of loveliness!

Any questions?Join us at-thetable.


Please contact
Isabel Peeters – M 0475 64 87 23
isabel@at-thetable.be