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Creative Belgium Awards #CBA21

Proud to announce that our campaign for VTM’s Code van Coppens won bronze at this year’s Creative Belgium Awards! Special thanks to Girbe Bogaerts, Gregy Vergauwen, Renaat Delporte and Lukas Vos.

CCB 2021 - Code van Coppens

We’re continuing the succes of the ‘Koekskesloerders'!

Last year, for Jules Destrooper, we launched the ‘Koekskesloerders’ concept. A national radio campaign built around that recognizable moment when you open a package of biscuits and… suddenly all eyes are on you.

Not only were the biscuits well received, but this radio campaign for Jules Destrooper tickled the tastebuds too! A good reason to expand the concept further and to take the ‘Koekskesloerders’ to the television and computer screen.

Comparative advertising for Independer.be

Independer.be is an online platform on which you can easily compare car insurance policies. This gave us the idea to do the same in their campaign.

In the TV commercial as well as in the advertisement, two accidents are put side by side and the viewer is called on to look for all of the differences. Which turns out to be easier said than done. And that’s why there’s Independer: it looks for all the differences, down to the smallest detail, so that you don’t have to. Those who can’t find the differences in the advertisement can find the solution on Independer.be – and start comparing car insurances right away.

Being well-informed is priceless

The new promo campaign for Belgium’s most-read newspapers visualizes that there is more to a newspaper than just ink and paper.

It’s the heritage, the expertise, and the dedication that make these newspapers just about priceless.

So, when was the last time you could buy something priceless for only 4 euro?

How far would you go for love?

It turns out that Flemish people would go pretty far. That’s why ‘Da’s Liefde’, a new TV show by VTM, deserved a 360°-campaign. You can tell that only true romantics were involved in the making of this project!

GAIA’s outstretched paw asking for legacy gifts.

Legacy gifts are important to GAIA. They make a lasting difference. Thanks to the generosity of people who put GAIA in their will, the organisation can continue to give a voice to the voiceless. And that’s exactly what we’ve done in this commercial. Touching moments between an owner and his dog show how beautiful it is when someone asks for nothing but your company…

Christmas movie overdose

During the Christmas period, you’re allowed to shamelessly binge-watch Christmas movies again! A catchy video, made out of snippets, demonstrates the wide selection of holiday movies that can be found on ‘VTM GO’, VTM’s online viewing platform.

Who better to sell a JOE Nordmann than a real Nordmann?

Christmas really starts with a Christmas tree in the house. But this year, choosing an ideal tree was just a bit more difficult than in other years. That’s why JOE stepped up to lend a hand by bringing beautiful Nordmann Christmas trees – completely Corona-proof – to people’s homes. JOE is known as the Christmas station, always exerting 200% on atmosphere and conviviality during the end-of-year period.

We jumped on the sleigh immediately and came up with a surprising and humorous video to encourage massive sales of this Christmas tree of Christmas trees. We chose a script with a nod to the previous JOE spot in which Juri, JOE’s somewhat gruff and rugged Russian driver, starred alongside an alpaca. And it was extremely successful! This time, in addition to JOE radio stars Sven and Anke, there’s also a slightly bigger … uh … beast than the alpaca: a real Nordmann!

JOE on tour with ... an alpaca!

In October, Sven & Anke went on tour. Every day for a week, the well-known JOE DJ-duo took a musical guest with them in their tour bus. So they rolled along like real rock stars. That’s why we created a campaign with a very high rock ‘n roll content – in which Sven & Anke appear as true pop stars. With Juri, a Russian chauffeur, who has also driven U2 and Tina Turner around the world. But the most striking of all is the lead actor: an alpaca!

Beka Mijn bed: the ideal bedside reading.

We’ve created the ideal bedside reading with Mijn bed (My Bed) magazine. The magazine, published once a year in cooperation with Propaganda, strengthens the bond between the Beka® dealers and their clients. Mijn bed evokes what it’s like to sleep in the best place in the world – with articles about design, the science of sleep, and Beka® craftsmanship.

Discover the magazine

Once upon a modern time…

The story of Lisa, the new telenovela from VTM, could be described as a modern-day fairy tale. What would that look like? Imagine a Twitter bird instead of doves and social media instead of a magic mirror. Can you spot all the classic fairy-tale references?

Keep your smartphone smart

Mobile Vikings has reinvented itself once more: now, the telecom provider is up to 25% cheaper than the competition. And through the Viking Deals, you can always recover the costs of your mobile phone subscription by simply shopping online. At-thetable invented the new baseline and the accompanying campaign for the most progressive of mobile operators.

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Jules Destrooper launches a scrumptious radio campaign with the Koekskesloerders.

You know the feeling – watching someone eat a biscuit always gives you the urge to take one (or more) yourself. We’ve translated this typically human trait into a playful radio campaign for Jules Destrooper. Letting the eyes of the Koekskesloerders have their say!

Deliveroo lets people order blindly.

People are habit-eaters, often choosing the same thing at a restaurant or when ordering food to go. To introduce the target group to other cuisines and dishes, we launched the Blind Order at Deliveroo. Those who order a Blind Order will receive a surprise dinner delivered to their home. The Blind Order was a perfect addition to our Blind Married campaign.

Joe and the 80s climb aboard tram 4

Every year, music channel Joe broadcasts a top of the 80s. We looked for an original overarching concept to announce these popular top hits. Because the 80s are celebrating their 40th anniversary this year, we decided on ‘The 80s hop onto tram 4!’ A common expression when someone reaches a milestone in life. With the help of the world-famous illustrator Musketon, it became a true 80s illustration-style campaign!

Rode Neuzen Dag speaks up against locking down emotions.

Measures for containing COVID-19 are justified and necessary – but dramas are unfolding in many households. During lockdown, young people often lose their connection with school and friends and so they close themselves off. These people are in danger of becoming the invisible victims of the corona crisis. That’s why we created an emotional campaign for Rode Neuzen Dag that calls on youngsters to limit the social and physical distancing. Urging everyone to continue to talk and share emotions. Especially during a lockdown.

We make mouth masks talk.

When we heard the news that Veritas was the only shop that was allowed to open again, we immediately jumped into action. In a wink, we created a 360° campaign that encourages people to make striking and unique mouth masks. Mouth masks with telling – and sometimes emotional – messages.

TUI says bye-bye to Blue Monday

We joined forces with the country’s largest tour operator TUI, Q-music and Radio Contact to turn the most depressing day of the year into the sunniest day of the year. TUI’s site was overcast on that day, but each time it cleared up you could win wonderful travel vouchers. And to further invigorate this radiant campaign, we had Mariachi bands play in train stations, at the airport, and in workplaces in Brussels. Blue Monday has never before been so rosy!

‘Wat een Dag’ subtitles with Lu alphabet biscuits

Have you ever seen subtitles looking so good you could just eat them up? On 6 December, Lu and the ‘Wat een Dag’ VTM programme had edible subtitles. Literally. Especially for St. Nicholas’s arrival, the popular late-night show had its conversations subtitled with alphabet biscuits from Lu. Anyone who could guess in advance how many of those biscuits would be used for the entire programme’s subtitling won all of the biscuits! A fun stunt for good children and adults too!

There’s always a good reason to watch VTM Go

VTM Go, VTM’s online viewing platform, offers the best of Flemish and international series, films and shows. We used that content to come up with a fun eye-catching commercial. We made a commercial video for VTM Go by dubbing well-known scenes from series and films. The result was hilarious – with the clincher: watching VTM Go is best with a tasty snack!

The Voice Kids start with a cool hip-hop number.

‘Hey Yo!’ is the title of the rap that we wrote and composed to announce the new season of The Voice Kids. Several shortened versions were played on the radio. Even the coolest among us melted under the charm of this song.

Livios re-designs its logo.

Building or renovating? Don’t start without visiting Livios.be. More than 800,000 visitors a month already know that. But we also want to lead all the other construction-conscious Belgians to the information site for builders and renovators. So, we gave the Livios logo a makeover and created corresponding radio spots and advertisements. The Livios stand at the Batibouw fair was adapted to the new look too!

Let’s compare prices on mijnenergie.be!

Mijnenergie.be – the independent energy price comparison service in Belgium – needed a rebranding. But a lot of people still don’t compare prices … so that was the biggest challenge. How do we inspire people to take that action? We gave the critical energy-user an extra push to compare prices via testimonials in print, online, radio and TV.

Watch ‘De Gouden Schoen’ from a Beka® bed.

Who wouldn’t want to watch De Gouden Schoen awards from the best place in the world? That’s why we came up with a striking stunt. We organized an online competition in which 2 winners could win a very comfortable spot in a Beka® bed. And this bed was not simply situated in a bedroom – it was at De Gouden Schoen Gala! The promotion was supported by online advertisements and short spots on TV. And it gave Beka® a lot of attention on social media as well!

VTM | Blind Getrouwd

Married at First Sight … you’ll never marry blindly all by yourself, because the whole of Flanders is watching. On this show, 4 couples say ‘I do’ to the greatest adventure of their lives. A vision of loveliness!

Any questions?Join us at-thetable.


Please contact
Isabel Peeters – M 0475 64 87 23
isabel@at-thetable.be